#10 – Marketing: Fishing Dressed Up in a Business Suit

I’m not the first guy to make the comparison between fishing and marketing/sales and I doubt I’ll be the last. The analogy just works too well.

If most small and medium sized business owners fished like they marketed, we’d see a scenario something like this.

Joe the business owner decided he need to get some fish to feed his family. He puts together a plan and:

buys a beautiful, luxurious, and expensive fishing boat and blows nearly all of his “fishing” budget
drives the boat to the nearest marina
leans over the side of the boat and yells, at the top of his lungs, his fishing “sales pitch”:

“Aaaahh… my little fishies! You are going to have the evening of your lives. I’m going to take you home, fry you up in a pan, and serve you – along with crunchy, freshly cooked veggies and mounds of creamy potatoes – to my darling, hungry family. You’ll be the hit of the meal!”

Of course, after spending a ton of cash on the fishing boat and giving such and inspiring and mouthwatering sales pitch, Joe can’t figure out why no fish jumped out of the water and into his ice chest.

So, let’s help Joe out.

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