#6 – “Everybody” is NOT a Target Market

I’m not telling you anything you don’t already know.

As businessmen and businesswomen we know that we can’t be all things to all people. We take seriously those ideas about market segmentation, specialization, niche marketing.

We know we should have a good sense of our target demographics:

age
gender
marital status
level education
household income

Unfortunately, there’s something else we know but seldom talk about:

The most profitable target market is full of aggravated individuals who need help to escape from their everyday problems

Download the full article: “Everybody” Is NOT a Target Market