#4 – New Customers Need Proof

#4 – New Customers Need Proof

“We’re the best because our new [product or service here] is blah, blah, blah and does blah, blah, blah.”

That’s what most advertisements look like to prospects and customers. Everybody says they’re “the best.”

They list all the cool features of their product or service. The better ads may even offer up benefits for each feature.

But, to most people – it’s just “blah, blah, blah.” It’s a bunch of evidence – but no proof.

When we’re building a case for our business, we often confuse evidence with proof. We look at evidence as the thing that provides the proof that our product or service is tops.

Our prospects and customers, however, don’t see things quite the same way. To them, our evidence is just a bunch of stuff that suggests our product or service might be good. PROOF is what makes them CERTAIN a product or service IS good. Evidence suggests… PROOF ensures.

If you’re not providing proof in your promotions, I can guarantee you’re not converting prospect into customers as often as you could be.

There are many ways to provide proof but I’ll break them down into three categories:

1. direct proof
2. indirect proof
3. implied proof

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