#1 – Loyal Customers Don’t Want Sales
It’s the #1 deadly sin of most marketing campaigns.
Take a look at your daily newspaper (if your town still has one) or maybe your mailbox. See all of those coupons?
- 10% off!
- SALE!
- Low Price Guarantee
- Save 20%, 30%, up to 45% – and more!
Here’s the problem with these offers… you’ll only get two (2) types of people responding to them:
Type 1 -People who aren’t your customers and are just price shopping
Type 2 -Existing customers who would have purchased from you anyway but will take advantage of these discounted prices.
Now, there’s nothing wrong with price shoppers – especially in today’s tough economy. But if the customers are only buying price – THEY ARE NOT LOYAL CUSTOMERS. The only thing a price-shopping customer sees in your business is what your product or service will cost.
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