Capturing your customer’s email addresses is crucial to your online customer retention program.
There are any number of strategies you can use to grow your mailing list. We’ll cover the two (2) simplest and most obvious.
1. Ask Your Prospects And Clients Personally
Every day prospects call your business on the telephone or walk into your business premises.
You incur huge expenses in advertising and marketing to get a prospect far enough into your sales process to actually contact you so you need to capitalize on the effort and expense you’ve already put in.
You must make sure your entire staff is trained to ask everyone they come into contact with if they’d like the free gift you offer as an incentive for signing up.
Collect those names and email addresses over the phone, on a form, or type them right into your customer database.
2. Place a Sign Up Form On Every Web Page
Every page of your website should have a form where your visitors can join your email list.
You should always offer an incentive for signing up. Copy placed above your signup form should explain this offer and give your visitors an idea of the benefits why they’ll look forward to opening and reading every email you send.
Since blogs use templates, you’ll enter the code for your sign up form in the blog template and it’ll appear under every post.
The contact details of your prospects and clients are invaluable to you and your business. You’ll want to take advantage of every opportunity to capture that information and include these people in your powerful, automated follow up system.
