The internet is today’s “Swiss Army knife” when it comes to marketing your business. There are any number of “blades” available – different tools you can use to spice up your marketing mix.
You’ll generally funnel these tools into one of 4 basic marketing disciplines. These include:
- Lead generation. Exposing your product or service to a hungry market is the first vital key to a successful marketing process.
- Your sales process. The internet provides excellent tools you can use to educates your prospects. What’ll you teach them? You’ll let them know why they should spend their money on the product or service you offer, why they should spend it with your business, and the benefits they’ll realize when they do this on a regular basis.
- Your follow up process. A stable. thriving business requires that you continually communicate with your customers – even after you’ve made a sale. Overdelivering with high quality products and exceptional service also makes it a lot easier to use the next key…
- Getting referrals. Referrals are your reward for educating your prospects and clients and overdelivering with service and value. Your clients are now very happy people who will be thrilled to talk to others about you.
One other thing…
Using internet tools in your marketing can take your business message “viral”. The right message delivered with the right medium can incite hundreds, even thousands of your customers to enthusiastically spread the good word about you and your business.
